Blog

A buffet of tasty copywriting tips, resources, and relatable stories. Written by the Word Tonic Community.

Best copywriting course for beginners

You might look up ‘copywriting course’ and suddenly you have links and courses coming out of your EARS - how are you supposed to sift...

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How To Become A Comic Book Writer?

Marvel comics, and the movies that they inspire, have some of the most well-loved characters and epic stories of all time. And maybe...

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Be a chameleon (nailing tone of voice in spec ads)

Hi, it's ME - Brianna again. Well well well, you’ve been given a brief. Or you’re making up one to show off your skill, which in that...

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Do You Need A Degree To Be A Copywriter?

Hi, I'm Frankie - a 24 year old copywriter from Belfast. And I’m the proud owner of an English with Sociology degree. I studied for three...

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Is Word Tonic legit?

It is crazy that in the year of our lord 2024, this is STILL coming up as a related search when you google Word Tonic. You may be sitting...

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How to become a copywriter with no experience?

So, you want to know how to become a copywriter from scratch? How to become a copywriter when you have zero experience? With nix? With...

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GEN-Z copywriters: recruit the best copywriters with Word Tonic

I have a what-I’d-call-funny (what you might call straight-up weird) relationship with my mum. Polite? No swearing? Lying to protect...

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What is a copywriting community? (and why you should join one)

I always argue with my boyfriend about cookies. Is it that big a deal if I get targeted adverts? He thinks I’m mad for letting all these...

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The anatomy of a shit-hot cover letter

Cover letters are a bit like ant marmite. Yeah, ant marmite. I'd like to say they're JUST like marmite - that some people love 'em and...

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Unrealistic Expectations (and why they’re sucky)

If you’re one of the lucky ones who have not developed an intense addiction to TikTok in recent years you have my utmost respect and I am...

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Why 'sono solo' can aid your creativity

About 3 days ago, I watched my boyfriend's car roll away in the dust. I was alone. Alone. I was alone. Or as the Italians more eloquently...

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What is copywriting?

What is copywriting? It’s the job you didn’t know existed. Think about it. It’s career day in high school, and you’re being forced to...

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I LEFT SCHOOL TO BE A COPYWRITER (and here’s why you should too)

I am a very indecisive person. I really can’t help myself. Nothing keeps my attention. I’ve looked at over 15 different career paths,...

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“WHERE THE F*CK DO I START?!!!”

With a deep breath. Honestly, don’t freak out … at least not more than you should. It’s easier said than done. But I know I speak on...

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Word Tonic and the importance of connection and community

The GEN-Z copywriting community, meeting up IRL! Community. By dictionary definition, community is the condition of sharing and having...

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What GEN-Z copywriters think about ChatGPT

Rewind a couple of days. I’m sitting at home - drinking AMAZING Portuguese green wine - when I get a lil notification on my phone....

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Put yourself into the wave of discomfort

I’m scanning the waves... That one looks good (but what if the surfers at the front think I’m stupid and I fall?) That one right there...

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How to become a copywriter with no experience in seven simple steps

WARNING: This is a long one, but it’s filled with juicy tips. Feel free to hit Ctrl + F on your keyboard and search for the stuff you...

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How to fight writer’s block: a self defense guide

You stare at the blank page. It stares back. You hold the gaze. Who will defeat who? A single bead of sweat rolls down your temple. You...

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Dealing with the young writer “adulting” dilemma?

So this is adulting. You enter a new phase of your young life. You get the opportunity to learn, grow and gain professional working...

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