BECOME A COPYWRITER COURSE
(We guarantee that this course will make you 99.9% hotter)
disclaimer; *will make you hot (to employers, that is). we hold zero liability for anyone purchasing this course in the belief it will make them as hot as Paris Hilton (it won't)
​COMINGSOON
"This course made me hot.
To employers, that is."
~Lauren Bannister~
(part of the pilot testing round)
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"I hate traditional courses. Stuffy. Weird language. So being able to do a copywriting course that was ALSO fun to read and felt like your cool aunt was talking to you, was really cool."
~Amy Worgan~
(part of the pilot testing round)
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Register for enrolment NOW
*holds a strawberry lace to your throat*
(you'll get a CUTE Christmas Discount)
This course is your gateway into copywriting.
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And unlike fucking SCHOOL, it's not just theory. We're not about to sit here and learn how to write and then send you home.
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Sure, you'll learn how to write an amazing ad that
will make people who HATE marmite wanna buy marmite.
And you'll discover the art of screenwriting, from a copywriter who's single-handedly written the entire TV script for Spotify's Wrapped Event in London.
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But you'll also walk away with:
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1. A finished and full portfolio, so you can start landing gigs​
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2. The know-how of WHERE to look to actually find THOSE gigs​
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3. A cute certificate, to show that you're 'certified to write'
​*look at how SNAZZY it is:
It's not made by a copywriter
with 30+ years of experience
There's a million copywriting courses out there by hotshots who have been in the industry since the Mosasaurus roamed
(uhm, well... swam?) the earth.
put that thing on a leash!
Now, we know
what you're thinking...
'"BUT isn't it good to learn from people who have been doing this for 20+ years and have sooooo much experience?"
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Yes, BUT:
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They're so removed from your reality.
So far away from where you are in your career right now.
Hell, they're like 20 years older than you.
You cannot see yourself in THEIR shoes.
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Which is why this copywriting course is created by junior copywriters.
All your course instructors are young people, just like you.
Some are STILL at uni and managed to land
copywriting roles at leading marketing agencies.
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Some switched careers at 25 and within a year, landed copywriting awards.
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Others have written for giants like SKY, Virgin, and Spotify.
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Now that's doable; if they did it, you can too.​
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And you'll learn how in this course.​
THE COURSE COVERS...
✨What is copywriting?
✨ The different career paths for copywriters
✨Building a portfolio from scratch
✨ 10 laws of copywriting
✨How to write; an ad
✨ How to write a; script
✨How to write a; blog post
✨How to write; web copy
✨How to write; emails and newsletters
✨How to write; social media copy
✨How to tackle a brief
✨What is spec work?
✨How to design a portfolio when you're crap at design
✨How to network
✨Jazzing up your LinkedIn profile
✨Outreach for freelancers; cold pitching and warm pitching
✨How to write a CV that doesn't suck ass
✨The art of a cover letter
✨Where to find gigs; freelance and full-time
✨How to prep for interviews
✨What employers and clients look for in applications
✨What to charge
✨The art of negotiation
✨AI and how to use it to stand out
✨Understanding the basics of SEO
✨staying ahead of the curve with AI
✨How to get a mentor
✨How to win a copywriting award (from an award winning writer)
✨How to stand out with creative writing
✨To niche or not to niche
✨What's next?
Meet your course instructors
gen-z copywriters who've written for Spotify, won awards, and worked at global brands like Coca Cola + more
because if they can do it, you can too
building a portfolio with Ben
Learn how to YASSIFY and build your portfolio from scratch so you can start landing gigs - with Ben Jennings; a 24 year old copywriter who's won an Emerging Writer Award.
scriptwriting essentials with Damaani
Scriptwriting is one of MANY avenues in copywriting - discover the art of crafting a TV-worthy script from Damaani Burns - a 24 year old copywriter who single handledly wrote the script for Spotify's Wrapped Event in London last year
ace interviews
with Marleena
Interviews suck ass. Learn how to make them suck LESS ass and top tips for acing yours with Marleena Garris - a 23 year old copywriter and actor who knows alllll about setting the stage!
how to write social media copy with Elle
How do you become a social media copywriter? And how do you write captions and social content that grabs people's attention? Hear from 24 year old copywriter - Eleanor - on how she tackles the world of social media in her role at Jamie Oliver.
the secret to award winning writing with Claudia
Hear from Claudia - a GEN-Z copywriter who won a D&AD New Blood Award for her copywriting campaign and discover her secrets to crafting award winning work.
and bcs we don't wanna clog up this page TOO MUCH, here's all the other course instructors you'll be learning from ;)
AI in writing with Leon
Tackling briefs with Priya
Networking with Lauryn
Freelance life with Amy
Agency life with Akosua
Research in copywriting with Riani
The art of SEO in writing with Ralitsa
Tackling briefs with Lili
Career advice from LEGO's strategy lead
+ Mattel's senior copywriter + more
You'll be learning entirely from young copywriters doing cool shit. But we also thought it was important to get some tips from hot-shot industry seniors too..
take the course and you'll hear THEIR thoughts on what makes a copywriting application stand out and what would make them HIRE someone
David, Mattel's senior lead copywriter
Meet David - he's the LITERAL key lead copywriter at Mattel (YES, that toy brand that makes Barbie!) He writes exclusively for Hot Wheels Cars so we thought we'd pick his brain on what would make him hire a young writer...
James, LEGO'S senior strategy lead
Ever wondered if you could write for a toy brand like LEGO? YOU CAN! Because we interviewed James Whatley - the strategy lead of gaming at LEGO (he's also won a full on Cannes Lion award!) on his advice for aspiring writers + the best applications he's seen!
Vikki, 10+ years freelance copywriter
This is Vikki Ross, copywriting legend and freelancing queen who's worked with BIG brands like BAFTA, IMAX, Spotify, and Jaguar Land Rover. Take our course and you'll hear her top tips for making it as a young writer.
why people love it
*aka, why you can trust us
all these reviews are taken from real LinkedIn posts -
click the image to read the review on LinkedIn too!
Christmas discount
*enrolment launches on Dec. 26th
Usually the course is £399 ($503) but because it's Christmas, we're putting together a special little deal for you.
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If you get the course during our enrolment period on December 26th- you'll get it £200 cheaper!
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So £164, instead of £399 - that's a huge difference!
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But space will be limited, so please register your interest to be the first to know when this deal drops.
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CHRISTMAS SPECIAL
COURSE + FREE WORD TONIC MEMBERSHIP
Take the course, become a copywriter, land your first gig and get 6 months membership to Word Tonic FOR FREE and access extra resources like masterclasses with brands like Google and Spotify.
AND GET FREE ACCESS TO AN EXCLUSIVE FEEDBACK GROUP
£164
£399
OH and you'll also get 6 months' free membership to our copywriting community
Yep.
We have an online community where you're able to access extra resources to complement your course learning.
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Resources like...
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✨ Live copywriting masterclasses with brands like Google
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*don't believe us? Here's a sneak peek at a session we did with a National Geographic copywriter*
✨ Real writing challenges set by real brands
(where you can win prizes)
*last month's was in partnership with MYC, a creative Agency in Manchester. The winner actually got a one day copywriting work experience placement ~at~ the agency:
