Word Tonic reviews
Read our Word Tonic reviews and see what real members have to say about our copywriting community, and how it's helped them!
"To be completely dramatic, Word Tonic changed my life. I now have a copywriting job after joining!"
ALEXIA RAUCCI /USA
DAMAANI BURNS /UK
"Joining Word Tonic was the best decision I made for my career. Hearing about a Gen Z, female-led copywriting community had me intrigued but I never could've imagined it would have gotten me where I am now.
Word Tonic brings an abundance of real opportunities to connect with senior copywriters and industry pros who’ve worked with some of the biggest brands out there. You get to discuss writing with writers from Google, Kylie Cosmetics, Disney and more. Through their advice and support, I landed my current job (initially as a junior copywriter, made a mid-weight just under a year in).
Before Word Tonic, my freelancing business was pretty small and I was primarily working with small businesses in my area. Now, thanks to their guidance and networking opportunities, I’ve expanded my freelance clientele in ways I never thought possible. Writing the script for Spotify’s first-ever ‘Wrapped Live’ was like a fever dream and nothing I would've imagined doing so early into my career, and I’ve since worked with brands like GUESS, GUESSKIDS, Marciano, Bumble, and Badoo. Honestly, I’ve flourished here in ways I couldn’t have imagined."
"I joined with no experience; in less than 3 months I got a job at a creative agency in London."
IZI WILKOWSKI /UK
JASON COLEMAN /USA
"I've joined a lot of copywriting communities but the one thing I love about Word Tonic is that it's ONLY for GEN-Z writers. Like, it's even created by GEN-Z. No one else is allowed in and it's been nice chatting with other people my age, in the same industry as me - growing + learning together."
"All the work in my portfolio is thanks to Word Tonic briefs."
HAZEL JO /USA
ELLA HAMILTON/UK
"I love the sense of community, having friendly and reliable people available to help out one another, and I'm able to get advice and tips - as well as make friends, I know that sounds strange but I think making friends with people that do the same thing and are likeminded is a huge catalyst towards the success of your work."
YASMIN HASAN/UK
"As a neurodivergent writer, I was super happy when I found out how accommodating Word Tonic is - there's even a whole support channel just for us! I also love being able to connect with brands like Google in masterclasses."
"I'm 25 and now a creative director of an escape room in the Midwest!"
MARLEENA GARRIS/USA
ERIN NORTON/AUSTRALIA
"I joined Word Tonic a couple of months ago and not being dramatic or nothing but it's probably the best thing I've done all year. Not only have I met some amazing people, I am continuing to learn and grow as a writer/wordsy person every day. One of my favourite parts about WT is there's NO NEED to set a 2:35am alarm to go watch that masterclass you've been waiting for as everything is recorded."
"After joining, I used all the resources to help me land a copywriting job at Jamie Oliver."
ELEANOR DAWSON/AUSTRALIA
"Within 6 months of joining, I had quit my dead-end retail job - now I write for a living."
AMY WORGAN/UK
NATHAN SMITH/UK
"This is such a great community to be a part of - when I decided copywriting might be the career for me, I had no idea where to start. Word Tonic has been incredible at giving me a network of writers who I can ask for advice and who are kind and supportive to all who do! There are loads of upcoming events and an archive of recording of previous masterclasses, workshops etc."
TIHANA BRYAN/USA
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“Word Tonic has been an amazing community to be a part of! I have learnt so much about creating engaging copy and have enjoyed engaging with the plethora of masterclasses from some of my favourite brands.
The community aspect of Word Tonic is amazing as we all share copy we've made and give each other feedback, participate in challenges and sometimes share cool copy we've seen in the wild! Thanks to Word Tonic I have been able to build my portfolio and even secure a position as a content creator for a charity!”
"I joined while at uni - took baby steps and graduated with a full-time copywriting job awaiting me."
PRIYANKA NAND/AUSTRALIA
ANGELA PICKERING/USA
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“Joining Word Tonic has been one of the best choices I've ever made. I graduated with a Bachelor's in Communications and had heard about copywriting as a career, but I had no idea how to reach that goal.
One day, I saw an Instagram ad for Word Tonic about how I could write about food for a living. That was the beginning of my fantastic journey with them. I became a member as soon as possible, finished the Copywriting Certificate course in a week, and constantly watched the masterclass recordings.
When I say this has been one of the best choices I've ever made, I mean it. It made me realize that I can achieve my dream of writing for a living, and I surround myself with awesome people.
If you're looking for a sign to join, let this be it.”
ROSIE CLARKE/UK
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“Before I joined Word Tonic, I had no idea what copywriting was. I loved writing but had no idea what to do with it - here, I found a collaborative, welcoming community bursting with vibrant creatives.
They have great resources and information on a multitude of different copywriting niches; touch on important current topics and trends in their masterclasses; and are led by a team of helpful, active, kind staff.
From the growth Word Tonic brought, in my third year studying graphic design, I won a copywriting award for one of my projects, and am continuing to pursue a career freelancing. Without their help, I'd never have had the courage to get this far!”
"Word Tonic is a great place for beginners and young people to learn about copywriting."
ROCHELLA PROVIDENCE/USA
REN/UK
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“Before I joined Word Tonic, I was doing a STEM course I hated. I literally had no clue what to do after I graduated, and that was terrifying me. Genuinely keeping me up at night.
Now, I'm still in that course and I still hate it, BUT I know where I'm going and what I'm doing. I've found something that gets me really excited that I can actually make a career out of. There's so much positivity, helpful advice and feedback, interesting discussion, not to mention the masterclasses which I've taken loads of notes from. Everyone I've talked to has been such a cool person, it's such a friendly and tight-knit community especially considering how big it is. I feel like I've made friends and found my direction in life.
If you're in a similar situation, and you think copywriting might be the answer, then I really think you should join, at least for a month. You've not got much to lose and it could unlock a whole new world of opportunities to you.
You don't even JUST learn copywriting. I learnt a lot about the freelancing industry more generally and how it's actually way more feasible and than I thought. I learnt LOADS about navigating LinkedIn, networking, and making opportunities for yourself.
I so appreciate that Word Tonic makes this so accessible to someone who maybe hasn't been exposed to all the career possibilities or been taught about businesssy stuff, instead of being one of those shady YouTube gurus who promise their £500 copywriting course will get you earning £10,000 in a month.
Sorry this review is super sappy I promise I'm not being paid to write this, I'm just really passionate about it; my life has been so turned around.”
EMMA LAWRENCE/UK
“It's the PERFECT place for people who want to get into copywork, AND for more experienced people. Even if you ignore the absolute top notch course they have and the masterclasses with big brands/charities, the community itself is worth it. Having people to bounce ideas off, to get advice from, to give you that important feedback on work AND help you build a banging portfolio.
Not only that, but there's so many niche areas to get involved in - my personal favourites are the creative writing areas (where we write a whole anthology that feature work from members) and the game writing niche!”
RHEANNA EGLETON/AUSTRALIA
“I found Word Tonic after a few years of copywriting, but I was lacking direction. I’ve been a member since April 2023 and plan to be for much longer.
Being able to join masterclasses, practice with the weekly briefs, and most importantly, get to talk to other young writers has been invaluable to my career.
Carolyn is an amazing founder and also community member, always eager to support members which I love. It’s brilliant that this community is female-founded with young writers TRULY in mind.
I seriously recommended Word Tonic to newbie writers and also those with a bit more experience. There’s no pressure- you can be as involved as much or as little as you want with the community.
Love love love Word Tonic!”
LILI GARMAN/UK
“Word Tonic is such an amazing community for gen z copywriters of all levels! I joined having a few months of experience and some spec projects under my belt and Word Tonic put me in contact with an amazing person which led to a copy job!
There's something for everyone with frequent masterclasses and talks, different competitions, and a creative writing anthology, you can't miss out!!”
ESHAAN ARORA/UK
A great copywriting community for Gen-Z by Gen-Z.
This is a female-led, safe place to learn copywriting. You get to interact with people from various walks of life who may be anywhere on the planet.
Learning with others helps in figuring out your own process, and the founders have partnered up with an agency to help them scout young copywriting talent.
They also provide excellent learning materials, such as readings, masterclasses, and specified channels (on Discord); and they recently launched their own self-paced copywriting course.
You would be making a wise investment in yourself if you decide to join the community!
ANITA MOEWTE/UK
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“I've really enjoyed being a part of Word Tonic. It's a place that gives you all you need to know to get started as a copywriter. Everyone is super friendly and welcoming, there's no wrong questions and the sessions with other copywriters are really useful.
I've been able to have experiences at internships I don't think I would have otherwise because of Word Tonic.
If you're someone getting started or just want to be in a community of like minded creatives, it's an excellent option.”
GURMEET KAPOOR/DUBAI
“Word Tonic has been an incredible boon for me as a copywriter. All the resources and masterclasses with industry legends have helped me grow as a copywriter. The support from other members is the best part! This is exactly the community I've needed as someone looking into copywriting as a career.”
KATIE DAWKINS/UK
Lowkey WT changed my life. I was lost career wise after uni and felt alone in my plight of “what am I doing with my life”. Love writing so when I found word tonic I was like okay maybe this. The community is so supportive and filled with love. Being a member has built up my confidence in myself and my skills in ways I can’t explain, it’s lead to me to get a copywriting and marketing role because I had all this portfolio and confidence to get there. I’ve been a member since May 2024 and it’s the best thing just even for myself I have ever done.
AMY BREWER/UK
“Great resources, calls and support. Carolyn (one of the founders) is a gem, and everyone is incredibly kind and generous with their time. Being part of a writing group where you are fully able to be yourself is a real treat.”
BEN JENNINGS/UK
“A fantastic community that has always made me feel welcome, and given me ways to advance in my copywriting career 😌”
EMILY BROWN/UK
"So many great opportunities for learning/networking! I joined Word Tonic last year and didn’t interact at all. Then, after going backpacking, I rejoined in August with a tan, a tattoo, and two degrees, but no portfolio or copywriting experience.
By September, I’d been connected with a mentor who was offering support with copywriting through an neurodivergent lens. Then, by October, I’d received a job offer and am now working as a junior copywriter for a large UK charity.
Thank you so much Word Tonic!"
CECEILA MEYER/USA
“All of the masterclasses I’ve been on have all been extremely informative and helpful, for whatever avenue you’re interested in pursuing. Personally, I absolutely love Word Tonic. and it was the best decision I’ve ever made tbh. I haven’t been able to do as much coursework as I want due to insane issues in my personal life, although thankfully I can pick back up where I left off whenever I feel like it, doing the coursework is completely on my own terms and schedule which is extremely appreciated, especially during times like right now when my life is a chaotic mess. Word Tonic is an extremely honest, straightforward, and transparent community, and everyone in the discord server is super helpful and supportive. It’s a great community for young people looking to legitimately build a career in copywriting. Word Tonic is probably the most affordable and realistic copywriting course you can buy these days.”
PAULA ESPINOSA/USA
"Word Tonic introduced me to copywriting in a way that my undergrad English degree never did lol. It’s an incredible community full of kind, wacky people and the connections I’ve made are invaluable. Being a part of WT opened so many doors just by sharing the wealth of knowledge and meeting people. Long live gen z craziness!"
GEORGIA MCALPINE/SCOTLAND
“I’ve been a part of Word Tonic since last October, it’s such a nice community! I didn’t know I wanted to be a copywriter until I joined, they’ve been so helpful to me starting my career in writing.”
FIN/NETHERLANDS
“I have been a part of this community for over a year now, and I have never, ever regretted joining it. The community is so welcoming and has so many resources, it's great for both people who are new to copywriting, and people who already have experience. There's always people willing and ready to help you out, or people who are just there to have a chat. It's great!”
SHANIA JANINE/UK
I've finally got an internship! They were impressed with my writing background on top of my designing. All thanks to Word Tonic for giving me my first freelance job/ agency experience- never leaving, take my £15 every month of my life!
RACHEL STEELE/USA
"Word Tonic is an amazing community for Gen-Z who are passionate about copywriting! There are so many educational resources and there’s such a great sense of community - everyone just wants to uplift and support each other through their journey into copywriting. I would highly, highly recommend Word Tonic to any young person wanting to write for a living!"
ASHA HENRY/USA
"Before I joined Word Tonic I barely knew anything about copywriting, I was just a recent grad desperately trying to figure out what to do with my life and craving something more creative. It’s still early days, but I’ve already learned so much about copywriting, freelancing, and networking and I’m super excited to be building up my portfolio. The monthly challenges and writing prompts have given me such a sense of direction; I don’t find myself wondering ‘what the hell am I supposed to write about?’ because I know that there’s such a wealth of info at my fingertips. Copywriting is one of those obscure career paths they don’t tell you about in school, but Word Tonic democratises that information and makes it so easy to understand."
SAARAH HENDRICKS/SOUTH AFRICA
"DISNEY? GOOGLE? OATLY? I never thought I'd get to meet people from these brands, let alone learn how to write for a living from them!"
JACK LEO JACY/UK
"I really like how much I immediately fitted in with Word Tonic. The distinctive lack of disconnect you'd get with other groups is nowhere to be seen here. Gen Z is the future!"
ROOS VAN DER VELDEN/NETHERLANDS
"I'm from the Netherlands but Word Tonic is SO global, I instantly found other Dutch young writers in the community. I think the most valuable thing for me has been the masterclasses and the portfolio building opportunities."
ABIGAIL OLDFIELD/USA
“Word Tonic is an amazing community for any Gen-Zers who are looking to start or improve their copywriting skills!
Amazing opportunities to produce spec work that will be noticed by brands and others in industry, masterclasses, and the chance to find a future job/career!
You won’t find a more inclusive and kinder community :)”
JAYNE LANGLOIS/USA
“Before the end of 2024, I was casually spamming instagram reels with my best friend when she sent me the profile of an account by the name of Word Tonic. Intrigued by the colors and the funky font, I took a peek.
Now Word Tonic is my whole personality.
What exactly is Word Tonic, you ask? I mean, besides the best community of young writers learning to hone their skills and delve into the world of copywriting?
Okay, but seriously, before finding out about Word Tonic, I didn't know much about copywriting. I'd see the word floating around, but never knew what it meant. Then one fateful day (after my best friend sent me their instagram), I saw an ad for a free copywriting call. Intrigued, I signed up for it.
It was the best decision ever.
Just the call alone taught me a little bit about copywriting. The phrases on billboard ads, company slogans, radio jingles. Those are all copywriting, and I wanted to know how to come up with memorable slogans like those.
So, I took a leap and joined Word Tonic.
I'm learning so many great copywriting tips and I'm able to join in calls with employees from companies like Doc Martens and Logitech.
Honestly, I can feel myself becoming a more productive person since joining Word Tonic and I'm glad I took that step forward into becoming a future copywriter.
Thank you to everyone at Word Tonic 🫶🏾💜”
DEBORAH KELTY/UK
“A pretty good place to connect remotely with other like-minded writers and creatives, especially for those interested in copywriting!
I only joined in late 2023, and already have been involved with doing some fun prompts/exercises, including a submission for one of their anthologies in early 2024, and also participation for a London perfume brand via a contest on creating PR copy.
My writing and graphic design skills have improved since being involved at Word Tonic, and even more so I've gotten attention on the likes of LinkedIn, with growing connections and interest in my portfolio and current work experience. Plus their course I've recently started is quite a bit of fun, learning all the ins and outs about how it all works in the world of copy.
If you're interested in this as a Gen-Z person or perhaps a little older, and if you're a newbie or have some experience in copywriting, this is the community to check out! :)”
HOLLY PITTAWAY/UK
“I've really enjoyed the networking and referral opportunities that have come from being part of the Word Tonic - Carolyn has done a fantastic job establishing it as a mainstay of the copywriting industry and providing a valuable space for Gen Zs to connect professionally, and personally.”
LAURYN FALOONA/GERMANY
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“I adore Word Tonic, it’s such an amazing community of people always eager to help, encourage, and support each other through their journey to success as gen z copywriters!
Word Tonic is the reason I got my first paid job as a writer, and now I’m a full-on business owner!! I don’t think I’d have had the confidence to be where I am now without that initial push from Word Tonic.”
COURTNEY MINOR/USA
"Word Tonic has been an amazing resource during my career switch from finance to marketing and communications. The Gen-Z community, especially on the Discord channel, is incredible. Everyone is so supportive, sharing advice, feedback, and opportunities. It’s a space that truly encourages growth and creativity.
Their briefs and masterclasses are fantastic. The briefs challenge you to think outside the box and have helped me build a strong portfolio, while the masterclasses (featuring experts from brands like Duolingo, Crunchyroll, and Airbnb) offer practical, real-world insights. I’ve applied what I’ve learned here, such as improving my social media copywriting and connecting with audiences, directly in my job, and it’s made a significant difference.
If you’re looking to grow your skills and connect with like-minded creatives, I can’t recommend Word Tonic enough!"