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Word Tonic
teachers

Word Tonic is a copywriting community and online learning platform for young people that want to write for a living.

 

We'll teach you how to become a copywriter from scratch - with access to resources and briefs to build your portfolio. As well as weekly copywriting masterclasses with brands like LEGO and Google.

Curious who you'll be learning from if you join us? Take a look at some of our mentors and teachers; copywriters and creative directors from some of the world's biggest brands.

YOU could be learning how to write for a living - from each and every one of them.

PS. Want to join us and start your copywriting journey? Get a subscription; we're a bit like Netflix. We're £15 once a month (that's $20 if you're in the States)

and you can cancel at anytime.

 

PPS. Your first month is only £9.99, so get in and grab a discount before it expires 💖

Freya Drummond

Freya Drummond

Lead Copywriter at Flo

Freya is a midweight copywriter at famous women's healthcare brand; Flo.

Laura Simmons

Laura Simmons

Lead Copywriter at Virgin Atlantic

Laura is the lead writer at Virgin Atlantic, helping to craft copy for every stage of the customer journey.

Luke Sullivan

Luke Sullivan

Author of 'Hey Whipple, Squeeze This.'

Luke Sullivan, author of Hey Whipple, Squeeze This, is a renowned copywriter and creative director with over 30 years of experience, including work on iconic brands like BMW.

Thomas Kemeny

Thomas Kemeny

Freelance Copywriter (Oatly + Sourpatch Kids)

Thomas Kemeny is a freelance senior copywriter and author of Junior: Write Your Way Ahead in Advertising, known for his sharp, witty approach to creative work. With experience writing for bold brands like Oatly and Sour Patch Kids, he brings humor and insight to every project.

Chris Tharp

Chris Tharp

Senior writer at National Geographic

Chris Tharp is a writer for Nat Geo, penning up blog posts and articles for Asia.

David Ikowtiz

David Ikowtiz

Senior lead writer at Mattel

David I. is a seasoned copywriter with 15+ years of experience, currently serving as Key Lead Copywriter for Mattel’s Hot. His focus is on product packaging copy.

Kevin Daley

Kevin Daley

Executive Creative Director at Duolingo

Kevin is the LITERAL creative director of Duolingo.

James Whatley

James Whatley

Strategy lead of Gaming at LEGO

James Whatley is the senior lead strategy of gaming at LEGO, helping to craft copy and experiences for games like Fortnite.

Emily Ash Powell

Emily Ash Powell

Global Head of Copy at Bumble

Emily Ash Powell is an award-winning writer, creative lead, and brand consultant known for shaping the voices of fast-growing DTC startups like Bumble, Tony’s Chocolonely, and Skin + Me. With a passion for storytelling and company culture, she’s also written for major publications like Refinery29, Cosmopolitan, and Campaign, sharing honest reflections on life, work, and creativity.

Max White

Max White

Senior writer at MONZO

From crafting ad copy to website copy, Max writes for one the world's biggest banking apps - Monzo.

Emma Cownley

Emma Cownley

Freelance witchy writer

Emma Cownley is a self confessed witchy freelance B2C copywriter specializing in music and lifestyle, helping rebellious and luxury brands craft captivating, standout voices.

Bill Bartledes

Bill Bartledes

Creative Director at Riot Games

As the creative director of Riot Games, Bill has helped craft narrative and in-game copy for brands like Fortnite.

Madeline Riley

Madeline Riley

Marketing Director at Tinder

Madeline Riley is a seasoned marketer with a strong foundation in brand strategy, content creation, and campaign management, having worked with global brands like Audible, BMW, and The Times. Most recently, she served as Marketing Manager at Meta, leading small business marketing programs across EMEA and hosting live events featuring prominent entrepreneurs.

Jess Baker

Jess Baker

Global Lead Copywriter at Dr Martens

From crafting the witty writing you see inside Dr Martens stores to the copy on the website, Jess spends her days writing for one of the world's most famous shoe brands.

Andy Pearson

Andy Pearson

Vice President of Creative at Liquid Death

Andy Pearson is the VP of Creative at Liquid Death, where he's helped bring out the box campaigns to life.

Vikki Ross

Vikki Ross

Senior Freelance Copywriter/Copy Chief (Jaguar Land Rover + BAFTA)

Vikki Ross is a copywriter with more than 10+ years experience + D&AD Judge (brands include Spotify, Jaguar, BAFTA, and Nandos).

Visha Kudhail

Visha Kudhail

Marketing & Business Leader (ex Pinterest and Google)

Visha is the former Head of Business Marketing, EMEA at Pinterest, where she built and led the region’s marketing strategy. With experience at Google, YouTube, and Thinkbox, she has earned multiple awards, including 2022 Best Marketing Leader at the Global Women in Marketing Awards, and hosts the podcast Behind the Face of Success.

Kiku Gross

Kiku Gross

Senior Copywriter at KitchenAid

Kiku Gross ("Key-Koo") is a punk rocker-turned-writer with a knack for breaking rules and telling bold, authentic stories. Known for their loud, unapologetic voice and versatility, Kiku has built a reputation as a Swiss Army Knife of creativity—jumping effortlessly between PR pitches, album reviews, scripts, and ad copy.

Lucy Aa

Lucy Aa

Senior Creative at Highsnobiety+

Lucy Aa is a hybrid creative + art director who's worked on brands like Uber Eats, Reese's, and KFC.

Martha Monk

Martha Monk

Freelance Copywriter (Gordon's Gin, Snapchat and Baileys)

Martha is a freelance copywriter with a focus on writing for alcoholic beverages (Gordon's Gin + Baileys)

Sanjeeta Saha

Sanjeeta Saha

Senior Copywriter at Zalando

Sanjeeta is an English-speaking Indian copywriter based in Germany. Currently, she crafts B2B marketing campaigns for Zalando while curating a newsletter in her free time.

Becky Brinkerhoff

Becky Brinkerhoff

Senior Creative at Wieden + Kennedy

Becky Brinkerhoff is a copywriter at Wieden + Kennedy PDX, known for her bold creativity and sharp wit. When she’s not crafting ads, she’s writing or performing satire and sketch comedy, bringing humor and energy to everything she does.

Sara Allison

Sara Allison

Head of Content at Macmillan Cancer Support

Sara Allison is the Head of Content, Direct Services at Macmillan Cancer Support, leading a team that creates impactful clinical and non-clinical cancer information across digital and print channels. With over 12 years of experience, she specializes in audience-driven content strategies that educate, engage, and support meaningful change.

Natalie Barnes

Natalie Barnes

Head of Tone of Voice at LEGO

Natalie Barnes is the senior manager of writing and Head of Tone of Voice at the LEGO group.

Christine Noumba

Christine Noumba

Copywriter at Longchamp

Christine is a beauty copywriter with experience in luxury brands like Coty, Kylie Cosmetics and Fenty Beauty.

Caroline Pham

Caroline Pham

Senior copywriter at Airbnb💝

Caroline Pham is the senior lead writer at Airbnb.

Annie Downey

Annie Downey

Copywriter 🖋️

Annie is the lead copywriter at Starface; a brand known for its cheeky, playful tone of voice.

Esther Opoku

Esther Opoku

Associate Manager at Spotify

Esther Opoku-Gyeni is a creative strategist at Spotify, driving innovative brand storytelling and partnerships. With expertise in media, marketing, and content, she helps shape campaigns that connect global audiences to the power of music.

Benjamin Jackendoff

Benjamin Jackendoff

Marvel Writer

Benjamin is a Marvel writer most known for his 'Werewolf By Night,' and 'Spiderman' series.

Joey Sykes

Joey Sykes

Social Media Manager at Redbull

Joey Sykes is a social media manager, photographer, and content producer at Red Bull, creating high-impact campaigns and visually compelling stories that have garnered hundreds of millions of views.

Tilly Mackintosh

Tilly Mackintosh

Copywriter at MONZO (ex Innocent Smoothies)

Tilly Mackintosh is a versatile writer and creative with over 10 years of experience across copywriting, brand marketing, film production, and spoken word. Previously part of Innocent’s in-house creative team, she now crafts compelling stories for sustainable brand Purdy & Figg.

Mike Tinnion

Mike Tinnion

Creative Director at Krispy Kreme

Mike Tinnion is the Global Creative Director at Krispy Kreme, leading an in-house team of designers and creative operations while innovating brand experiences, including a patented doughnut packaging solution. With over 18 years of creative expertise, he has also helped establish Insomnia Cookies in the UK as Head of Creative.

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