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Word Tonic
teachers
Word Tonic is a copywriting community and online learning platform for young people that want to write for a living.
We'll teach you how to become a copywriter from scratch - with access to resources and briefs to build your portfolio. As well as weekly copywriting masterclasses with brands like LEGO and Google.
Curious who you'll be learning from if you join us? Take a look at some of our mentors and teachers; copywriters and creative directors from some of the world's biggest brands.
YOU could be learning how to write for a living - from each and every one of them.
PS. Want to join us and start your copywriting journey? Get a subscription; we're a bit like Netflix. We're £15 once a month (that's $20 if you're in the States)
and you can cancel at anytime.
PPS. Your first month is only £9.99, so get in and grab a discount before it expires 💖
Thomas Kemeny
Freelance Copywriter (Oatly + Sourpatch Kids)
Thomas Kemeny is a freelance senior copywriter and author of Junior: Write Your Way Ahead in Advertising, known for his sharp, witty approach to creative work. With experience writing for bold brands like Oatly and Sour Patch Kids, he brings humor and insight to every project.
Emily Ash Powell
Global Head of Copy at Bumble
Emily Ash Powell is an award-winning writer, creative lead, and brand consultant known for shaping the voices of fast-growing DTC startups like Bumble, Tony’s Chocolonely, and Skin + Me. With a passion for storytelling and company culture, she’s also written for major publications like Refinery29, Cosmopolitan, and Campaign, sharing honest reflections on life, work, and creativity.
Madeline Riley
Marketing Director at Tinder
Madeline Riley is a seasoned marketer with a strong foundation in brand strategy, content creation, and campaign management, having worked with global brands like Audible, BMW, and The Times. Most recently, she served as Marketing Manager at Meta, leading small business marketing programs across EMEA and hosting live events featuring prominent entrepreneurs.
Visha Kudhail
Marketing & Business Leader (ex Pinterest and Google)
Visha is the former Head of Business Marketing, EMEA at Pinterest, where she built and led the region’s marketing strategy. With experience at Google, YouTube, and Thinkbox, she has earned multiple awards, including 2022 Best Marketing Leader at the Global Women in Marketing Awards, and hosts the podcast Behind the Face of Success.
Kiku Gross
Senior Copywriter at KitchenAid
Kiku Gross ("Key-Koo") is a punk rocker-turned-writer with a knack for breaking rules and telling bold, authentic stories. Known for their loud, unapologetic voice and versatility, Kiku has built a reputation as a Swiss Army Knife of creativity—jumping effortlessly between PR pitches, album reviews, scripts, and ad copy.
Sara Allison
Head of Content at Macmillan Cancer Support
Sara Allison is the Head of Content, Direct Services at Macmillan Cancer Support, leading a team that creates impactful clinical and non-clinical cancer information across digital and print channels. With over 12 years of experience, she specializes in audience-driven content strategies that educate, engage, and support meaningful change.
Tilly Mackintosh
Copywriter at MONZO (ex Innocent Smoothies)
Tilly Mackintosh is a versatile writer and creative with over 10 years of experience across copywriting, brand marketing, film production, and spoken word. Previously part of Innocent’s in-house creative team, she now crafts compelling stories for sustainable brand Purdy & Figg.
Mike Tinnion
Creative Director at Krispy Kreme
Mike Tinnion is the Global Creative Director at Krispy Kreme, leading an in-house team of designers and creative operations while innovating brand experiences, including a patented doughnut packaging solution. With over 18 years of creative expertise, he has also helped establish Insomnia Cookies in the UK as Head of Creative.