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Author of 'Hey Whipple, Squeeze This.'
Luke Sullivan
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Luke is a legend who wrote one of the most famous advertising books in the world (Hey Whipple, Squeeze This). He did a masterclass with us on the art of writing, and what it takes to become a great - and not just a good - copywriter.
PS. Word Tonic does copywriting masterclasses with cool people (like Luke) from cool brands EVERY WEEK. So join us if you wanna learn from some of the best. Your first month is literally only £9.99 ($13). And that's for; weekly (always recorded) copywriting masterclasses, freelance workshops, chat-hub, copywriting resources + templates, weekly briefs, and live challenges in partnership with real brands ❤️
![Luke Sullivan](https://static.wixstatic.com/media/eec241_c12614d5c992487a95b59aada37a084d~mv2.jpg/v1/fill/w_392,h_392,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image-empty-state.jpg)
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